31 October 2006

P & L

Everyday people working in marketing and advertising & else just think about their brands, their brand indicators, the brand awareness and the attitude towards the brand. In the GM 's office and also in our heads we need to admit that in the end all this is for money, and only for the money. If it were different we would work for an NGO or for a non-profit organization. But, we work for an organization that wants and has to have profit. It is an organization that had the moment of supreme truth P & L....
where Profit is a positive return made on an investment and loss ...well...you all know.

Basically, this is why I consider that marketing is just a tool to reach the supreme purpose: make money for the owner. Do it well and money will come. But do never claim to do it for the sake of art. Do it strategically and you'll get more and more money on long term, that's correct.

To end up, I just want to share w/ you this:
"The main purpose of branding is to get MORE people buy MORE stuff for MORE years at a HIGHER price"-forgive me I do not remember the author :( -

How's business?

30 October 2006

Pop up to say "hello"

At the Museum of the Peasant...on Saturday.

Walking around and reading all explanations(Advice:try to always read the explanations in museums or rent audio tours if any)...peace of mind guaranteed. This museum is one of the best I've seen In Bucharest and it continues to surprise me each time because I keep discovering things... I entered a big room with a huge wind mill exposed in the middle. The lights in the room were decent.No, not spectacular. As I entered the room I saw an announcement: The illuminating is sponsored by Asirom.
Interesting. I was expecting to read that it is powered by Luxten or something of the kind. However, it has left a good impression. Asirom is powering something decent. And for me it was enough.
Their Way:
Sometimes it is better to make/sustain smth that people do not expect to... you might not reach the brand indicators, but at least you have chances to be noticed.
My Way:
However,the mill was quite old and I was afraid to get very close to it. Maybe Asirom could have said "Come closer to the mill. Here you can touch the objects"

Intr-o lume nesigura, Asirom va asigura.

Saying all the time the same things in different ways => memorability. Is it so difficult to understand?

tell them what you're going to tell them
tell them and then
tell them what you've told them.

25 October 2006

Post No. 1

This is the first post on this blog. I will write both in Romanian and English. I will write about things that you used to know but you forgot about & things you do not know and you will find out about.

In terms of topics, we will have a pot pourri: from marketing, to different areas of communication and things on the street, and funny stories about interesting people and more ... I hope you will find the blog inspiring from time to time.